Question: Why do you think RealReal's consignment platform has been so successful? Describe the brand's target market. On the face of it, there would seem to

  1. Why do you think RealReal's consignment platform has been so successful? Describe the brand's target market.
  2. On the face of it, there would seem to be a clash between the idea of luxury goods and the consignment based selling/purchasing. How has RealReal helped fight the consignment stigma?
  3. RealReal gives clothes a "second life." In a few sentences, createand describe a marketing campaign where the brand can highlight how their business helps the environment.

https://www.youtube.com/watch?v=BEfCsGzCHcE&feature=youtu.be

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