SECTION A (20 Marks) QUESTION ONE 1. A public relations firm rolled out a behavioural change campaign over a three-month period. The targets of the campaign were boys in senior high school. The key message was to encourage them to stay away from female abuse and to speak up for girls in such situations. The project/campaign managers want to assess the effectiveness of the campaign before proceeding to the next phase of the campaign. Answer the following questions based on your knowledge in research: a. How will you call or categorize such a study in public relations? (2 marks) b. In a paragraph of six sentences (maximum), explain to the project lead any one research approach they could adopt to assess the effectiveness of their campaign and why. (4 marks) c. Based on the suggested approach, describe, in detail, two (2) sampling methods you think will be appropriate for data collection (3 marks each) d. Propose a title for the study (2 marks) e. Give two reasons why such a study is necessary (3 marks each)