SECTION A (30 MARKS) There are TWO (2) questions in this section. Answer ALL questions in the Answer Booklet provided. 1. Marketing is defined as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." As technology and trends change, your marketing tactics should adapt, too. While many of the traditional techniques still hold true today, new strategies, like internet and environmental marketing, are emerging as key components of any successful restaurant marketing campaign. Explain FIVE (5) ways to market your restaurant efficiently (15 Marks) 2. During customer's visit to the restaurant, they compare what they expect to get with what they encounter. If the perception of the service received is less than expected, the customer is dissatisfied. Describe service problems that usually occur in restaurants. (15 Marks)