Question: SECTION A [ 4 0 MARKS ] Read the case study below and answer ALL the questions that follow. Ford invests $ 1 billion (
SECTION A
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Read the case study below and answer ALL the questions that follow.
Ford invests $ billion R to modernise, expand South African manufacturing for allnew ranger; adds
jobs
Pretoria, South Africa, February Ford Motor Company today announced an investment of US $ billion
R billion in its South African manufacturing operations marking the biggest investment in Ford's year history in
South Africa. It also represents one of the largestever investments in the South African automotive industry, boosting
Ford's production capability and creating new jobs.
"This investment will further modernize our South African operations, helping them to play an even more important role in
the turnaround and growth of our global automotive operations, as well as our strategic alliance with Volkswagen," said
Dianne Craig, president, Ford's International Markets Group. "Ranger is one of our highest volumes, most successful
global vehicles. This investment will equip our team with the tools and facilities to deliver the best Ford Ranger ever, in
higher numbers and with superior quality."
With this investment, Ford's Silverton Assembly Plant is expected to generate revenues exceeding percent of South
Africa's gross domestic product.
The expanded production will help create incremental Ford jobs in South Africa, increasing the local workforce to
employees, and adding an estimated new jobs across Ford's local supplier network, bringing the total to
The overall investment includes US$ million R billion for extensive upgrades to the Silverton Assembly Plant
that will increase production volume and drive significant improvements in production efficiency and vehicle quality.
Ford also will build new vehicle modification and training centres the latter developed to ensure all Ford employees are
equipped with the knowledge and skills required to maximize the efficiencies of the enhanced Silverton facilities.
Economic growth
The GPEC HighCapacity Rail Freight Corridor will channel all of Ford's inbound and outbound logistics exclusively
through Port Elizabeth to support the higher production volumes. It is projected to create thousands of jobs within the
value chain.
"Ford's investment in our South Africa manufacturing operations underscores our ongoing commitment to deliver ever
better veh Ford invests $ billion R to modernise, expand South African manufacturing for allnew ranger adds
jobs
Pretoria, South Africa, February Ford Motor Company today announced an investment of US$ billion
R billion in its South African manufacturing operations marking the biggest investment in Fords year history in
South Africa. It also represents one of the largestever investments in the South African automotive industry, boosting
Fords production capability and creating new jobs.
This investment will further modernize our South African operations, helping them to play an even more important role in
the turnaround and growth of our global automotive operations, as well as our strategic alliance with Volkswagen, said
Dianne Craig, president, Fords International Markets Group. Ranger is one of our highest volumes, most successful
global vehicles. This investment will equip our team with the tools and facilities to deliver the best Ford Ranger ever, in
higher numbers and with superior quality.
With this investment, Fords Silverton Assembly Plant is expected to generate revenues exceeding percent of South
Africas gross domestic product.
The expanded production will help create incremental Ford jobs in South Africa, increasing the local workforce to
employees, and adding an estimated new jobs across Fords local supplier network, bringing the total to
The overall investment includes US$ million R billion for extensive upgrades to the Silverton Assembly Plant
that will increase production volume and drive significant improvements in production efficiency and vehicle quality.
Ford also will build new vehicle modification and training centres the latter developed to ensure all Ford employees are
equipped with the knowledge and skills required to maximize the efficiencies of the enhanced Silverton facilities.
Economic growth
The GPEC HighCapacity Rail Freight Corridor will channel all of Fords inbound and outbound logistics exclusively
through Port Elizabeth to support the higher production volumes. It is projected to create thousands of jobs within the
value chain.
Fords investment in our South Africa manufacturing operations underscores our ongoing commitment to deliver everbetter vehicles to our customers in South Africa and around the world, while providing opportunities for our own
employees, new team members and our communities, said Neale Hill, managing director, Ford Motor Company of
Southern Africa.
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