Section A (5 x 2 = 10 Marks) Answer any TWO of the following (L01) 1. Briefly explain the different components of integrated marketing communications and decide on the suitable components should be used for promoting high end luxury cars and chocolates meant for all group of consumers with appropriate justification (5 Marks) 2. Briefly explain the different types of pricing and which pricing strategies should be ethically used for luxury goods and fruit juices and why with suitable justification? (5 Marks) 3. Briefly explain the different distribution strategies with examples and decide on the appropriate distribution strategies should be used for selling luxury hand bags and bakery products with suitable comments (5 Marks) 4. Differentiate different services based on the tangible and intangible elements and which services are more popular and having high demand in UAE with appropriate comments