Question: SECTION A: ANSWER ALL QUESTIONS IN THIS SECTION (20 MARKS) QUESTION 1 The current coronavirus (COVID-19) global health pandemic struck in December 2019, forcing the

SECTION A: ANSWER ALL QUESTIONS IN THIS SECTION

SECTION A: ANSWER ALL QUESTIONS IN THIS SECTION (20 MARKS) QUESTION 1 The current coronavirus (COVID-19) global health pandemic struck in December 2019, forcing the need for digitization of business activities and remote operations, which was considered a nice to have to immediately become a "critical to have" to survive in the ever increasingly uncertain business environment. The extreme environmental shocks caused by the COVID-19 pandemic and other global crises, has precipitated in business failures. Therefore, the survival of businesses will be largely influenced by comprehensive environmental assessment, putting in place effective management activities and managing the change. As a consultant to a group of Small and Medium Scale Enterprises (SMEs); you are required to assist them with; a) Analyzing two (2) internal and two (2) external environmental factors that can have influence on the activities of SMEs in adjusting to the pandemic. (10marks) b) The use Kotter's eight (8) stages in planned change to manage the changes for SMEs. (10marks) Giude for answering Question 1 Q 0 I Mark 4 Marks 6 Marks 8 Marks I Mark la No attempt Introduction Conclusion Stating two internal and external factors without linkage to SMEs and the current crisis 2 Marks Stating two internal and extemal factors with poor linkage to SMEs and the current crisis 4 Marks Stating two internal and external factors with good linkage to SMEs and the current crisis 8 Marks 0 I Mark 1 Mark Ib No attempt Introduction Stating the eight (8) steps without explanation Stating the cight (8) steps with limited explanation Conclusion Stating the eight (8) steps with good explanations connected to SMEs

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