Question: Section A: Case Study - Answer ALL questions based on the case below (100 marks) Remark: Of its nature, the case questions don't lend themselves

Section A: Case Study - Answer ALL questions

Section A: Case Study - Answer ALL questions based on the case below (100 marks) Remark: Of its nature, the case questions don't lend themselves to "model answers". What we are looking for in the answers to these questions is a level of maturity, and the theory and logic that they present to support your discussion. Classification of marks is based largely on how a student shows evidence of critical or evaluative thinking, evidence of synthesis, etc. *You are required to find additional information on the company to aid the strength of your arguments. Founded in 1968 and listed on the Hong Kong Stock Exchange in July 1986, Caf de Coral Group (RA) is one of Asia's largest publicly listed restaurant and catering groups. Although Caf de Coral Holdings is largely known for its namesake chain of fast-food restaurants, the group also owns and operates quick service restaurants (e.g., Super Super), casual dining chains (e.g., The Spaghetti House, Oliver's Super Sandwiches, Shanghai Lao Lao), institutional catering (e.g., Asia Pacific Catering, Luncheon Star) and food processing (e.g., ScanFoods Ltd.). With deep roots in Hong Kong, the Group has established themselves as a market leader in the fast-food industry over the past 50 years. As of September 30, 2021, Caf de Coral Group operates almost 500 dining outlets and 4 ISO-certified food processing plants in Hong Kong and Mainland China. With its corporate motto of "A Hundred Points of Excellence" (100%)", Cafe de Coral Group continually strives for excellence and staying ahead in a rapidly changing world, focusing on uncompromising standards when it comes to product quality, service quality, and dedication to improvement. As such, they have built a reputation for quality, value, and service to become one of the best-loved catering groups in the Greater Bay Area - with leading brands in all our major market sectors (See Figure 1). Since its establishment, the Group has been through transformations which continuously lead to multiple achievements in performance and net asset value. For example, since the 1980's Caf de Coral Group has consistently recognized the value of a strong Central Food Processing Centre which enables a streamlined standardization of food quality and ensures total control over an ever-increasing volume and range of products and ingredients. Using state-of-the-art technologies, much of the food sold in restaurants is portioned and processed in a main facility where produce, ingredients and packaging materials undergo strict hygiene and safety checks on arrival before processing and distribution to individual restaurants. In 2013, a significant investment was made into a 140,000-square foot plant located in Tai Po that is equipped with advanced facilities to enhance the control of food quality and overall productivity. Business Recovery to Business Growth As of 30 September 2021, the Group had a network of 357 stores in Hong Kong (31 March 2021: 352) and 125 stores in Mainland China (31 March 2021: 121). As demonstrated by the Group's performance during the period for the six months ended 30 September 2021, Caf de Coral has adapted to the new normal of the pandemic. With the pandemic situation mostly under control in Hong Kong and Mainland China, focus has shifted from business continuity to thriving under the new business environment. According to the latest government statistics, the size of Hong Kong's food and beverage market has shrunk significantly in the initial stage of the pandemic 2

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!