Section A: Read the extract and answer ALL questions in this section. $[40$ MARKS$]$

Business Intelligence $($BI$)$ tools play a crucial role in e$-$commerce. Every day businesses creates an overwhelming

amount of data. In order to make smarter decisions, identify problems, and be profitable, you need methods and tools to

turn your data into actionable insights. Business intelligence $($BI$)$ and its subsets$$business analytics and data analytics

$$are all data management solutions used to understand historical and contemporary data and create insights. The act of

turning data into meaningful information that you can use to make informed decisions is referred to as business

intelligence, or BI$,$ in the e$-$commerce industry. Using business intelligence may improve your understanding and make

decisions supported by data rather than conjecture. A pharmaceutical company is looking at how BI tools can transform

their business when implemented on their e$-$commerce site.

Question $1[20$ Marks$]$

With a focus on the use of BI in e$-$commerce, report on the differences between business intelligence and data analytics

$($at least four differences should be explained$).$

Question $2[20$ Marks$]$

$$Business Intelligence $($BI$)$ tools play a crucial role in e$-$commerce$.$ Analyse and report on the positive impact of using BI

in e$-$commerce.