Question: Section B (20%) Attempt All questions from this section 10 marks 1. Identify TWO elements of international promotion strategy that influence the choice of promotion

Section B (20%) Attempt All questions from this section 10 marks 1. Identify TWO elements of international promotion strategy that influence the choice of promotion standardization-versus-adaptation decision. Use examples to illustrate your answer. 10 marks 2. Define Porter's Diamond of National Advantage. Using Japan as an example, analyze how TWO of the factors that you have discussed will enhance the competitiveness of Japan

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