Question: SECTION B [6 Answer ANY THREE (3) questions in this section. QUESTION 3 [20 Unilever, the world's third largest consumer goods company behind Proctor &

SECTION B [6 Answer ANY THREE (3) questions in

SECTION B [6 Answer ANY THREE (3) questions in this section. QUESTION 3 [20 Unilever, the world's third largest consumer goods company behind Proctor & Gamble and Nestle, is an Angl company whose products include foods, beverages, cleaning agents and personal care products. The industry they operate on is considered to be a maturing industry. Unilever is holding a strategic planning session and has invited you to advise them on the following: 3.1 The key characteristics of a maturing industry. (4 3.2 Strategic options appropriate for them to compete in this industry. (10 3.3 Potential strategic pitfalls which they may encounter in competing in this industry. (6

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