Question: SECTION B [60 Marks] Answer ANY THREE (3) questions in this section. Question 3 3.1 (6 marks) Companies have adopted market segmentation which divides the

SECTION B [60 Marks] Answer ANY THREE (3)

SECTION B [60 Marks] Answer ANY THREE (3) questions in this section. Question 3 3.1 (6 marks) Companies have adopted market segmentation which divides the pool of potential customers into groups or segments; briefly explain the three (3) categories of variables to identify market segments. 3.2 Differentiate between product-based marketing strategy and customer-based marketing strategy. (6 marks) 3.3 (8 marks) Explain any four (4) types of advertising campaigns associated with acquiring customers to a Website

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