Question: Section B: Answer ONE question from this section. Section B questions are worth 25 marks each. 4. In dynamic environments, the past is not likely

 Section B: Answer ONE question from this section. Section B questions

Section B: Answer ONE question from this section. Section B questions are worth 25 marks each. 4. In dynamic environments, the past is not likely to repeat itself. Building scenarios is a way to deal with the unknown, an uncertain future. Discuss how scenario planning can help in dealing with the unknowable' future? (Maximum Wordcount = 800) (25 marks) 5. Discuss ways in which firms can achieve cost advantage by reducing the cost of individual value chain activities or reconfiguring their value chain. Use examples to support your answer. (Maximum Wordcount = 800) (25 marks) Section Total - 25 marks

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