SECTION B ANSWER ONLY TWO QUESTIONS FROM THIS SECTION 1. Kotler and Keller (2013) describe a firm's microenvironment as "consisting of actors close to the company that affect its ability to maintain profitable and sustainable relationships with its customers." Predicated on this statement, discuss FIVE (5) of these key actors and demonstrate how they can affect the firm. [15 marks) 2. Discuss FOUR main methods of price fixation available to marketers indicating the circumstances under which they can be used. Support your answers with relevant illustrations and examples. [15 marks) 3. Holistic Marketing is said to be an approach that recognizes and reconciles the scope and complexities of marketing activities. There are basically four broad components that characterize this concept. List and explain any three of them. [15 marks]