Section B: Read the scenario below and answer the questions

A Kabul-based firms which is dealing in retail sectors uses Facebook and other Social Networking Sites (SNSs) for their services and products promotions and marketing in the last 5 years. Firm wants to conduct a research to understand, what social media promotion, segmentation and customer relations techniques, Strategies and approaches are used by the firms? Meanwhile, through conducting the study researcher want to understand the gap and also want to make future plan. Based on above situation answer the following questions.

Q7. The sales forecasting is critical for most activities of the firm. Justify your answer with diagrammatical representation and example.

Q8. JR Hamburgers has a chain of 10 stores in Metro Manila. Sales figures and profiles for the stores are giving in the following table. Obtain a regression for the data, and predict profit for a store assuming sales of 30 million.

Sales, x (Millions) Profits, y (Millions)

15 6

17 8

21 11

18 10

19 12

22 14

16 9

17 10

25 16

20 12