SECTION B $-$TRUE $/$FAISE QUESTIONS

$[10$ MAKKS$]$

Answer AL$.$L$,$ questions. Each question carries ONE $(1)$ mark

State whether each of the following is True or False?

Marketing is the delivery of customer satisfaction at a profit

Marketing orientation holds that consumers will favour products that are avalable and highly affordable.

Strategic planning involves developing and maintaining strategic fit between the firm's goals and capabilities and its changing marketing opportunities.

Question marks are products or business units in high growth markets and have a low market share.

Diversification is a process that involves selling existing products to new markets.

SWOT analysis consists of$,$ strengths, weaknesses, ownership, and threats

Political legal forces are a component of the firm's microenvironment.

Primary data is original data collected specifically to deal with a specific problem area

$9$ Customer value is basically total value less total customer costs.

Market segmentation plays a dual role namely$-$ a market tool and a basic input to business planzing.