Question: SECTION B - TRUE OR FALSE QUESTIONS [10 MARKS] Answer all questions from this section 1. Consumers may be willing to pay a higher price

SECTION B - TRUE OR FALSE QUESTIONS [10 MARKS] Answer all questions from this section 1. Consumers may be willing to pay a higher price if they can lower the risk of their transaction. 2. The Internet as well as the world Wide Web will have no fundamental influence on the pricing strategy of firms. 3. Web can be viewed as the latest technological development of the modernist dream of adventure, progress, and liberation. 4. Electronic speed has not fuelled nor facilitated the collapsing of space and time in all media. 5. Computer viruses and hackers also illustrate the duality of the Web. 6. A major potential use of the Internet is to lower costs by distributing as much information as possible electronically. 7. A cookie can be used to remember what sites one has visited so that relevant advertisement can be supplied. 8. An attractor is a Web site that has a potential to attract and interact with a relatively large number of visitors in a target stakeholder group. 9. The problem with many Web sites, like many ideas, is that they are easily imitated. 10. Technology does not offer managers exciting tools with which to overcome the effects of market efficiency.

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