Section C: Performance Activity

Objective: To provide you with an opportunity to demonstrate the required performance elements for this unit.

A signed observation by either an approved third party or the assessor will need to be included in this activity as proof of completion.

This activity will enable you to demonstrate the following performance evidence:

Document and present an evaluation of various international marketing opportunities including:

oanalysis of global business environment

oassessment of social, cultural, political and economic factors impacting selection of market opportunities

orisk assessment for each opportunity considered

oanalysis of financial viability of selected international marketing opportunities.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Answer the activity in as much detail as possible, considering your organisational requirements.

1.Create a step-by-step guide for evaluating international marketing opportunities (maximum eight pages).

The guide should cover the following topics:

Reviewing the global market environment

Assessing international business and electronic commerce market factors

Identifying risk factors for international marketing opportunities

Investigating international business and electronic commerce marketing opportunities.

The guide will need to be concise and adaptable, so it can be used as a template for all potential markets.

The guide can contain diagrams, charts and tables to help explain things more clearly and can also include references to external sources of information.

Attach the guide to your workbook.