Question: SECTION C - SHORT ANSWER QUESTIONS [15 Marks] Answer all questions from this section 1. Define customer relationship management and identify two (2) strategies that

SECTION C - SHORT ANSWER QUESTIONS [15 Marks] Answer all questions from this section 1. Define customer relationship management and identify two (2) strategies that a marketer can adopt for creating value for customers and capturing value from customers in return. (4 marks) 2. Explain the difference between a high-involvement purchase decision and a low-involvement purchase decision. Give an example of each and explain your classifications. (4 marks ) 3. i. Distinguish between primary and secondary data. (2 marks) ii. Identify two (2) strengths of secondary data. (2marks ) 4. What is a brand and Why is branding important?

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