Section II: Please select the best answer from among the alternatives provided for each question or statement. Circle your response. Each item is valued at 1 point. 1. A consumer is shopping for a new pair of jeans. He/she has had good experiences with GAP jeans in the past and is looking for GAP now. The consumer will buy GAP if he/she finds some that are at least as good-looking as competitive jeans. This is a good example of: a) Brand rejection c) Brand preference b) Brand non-recognition d) Brand management Industry sales are highest in which of the following product life cycle stages? a) Market maturity b) Sales decline c) Market introduction d) Market growth The process used to \"break down\" a large group of potential, heterogeneous customers into smaller groups having similar characteristics is called: a) Positioning b) Competitive bidding c) Segmentation d) Reduction The use of test marketing data by marketers to develop information about commercialization of a new product is: a) Primary market research b) Diffusion c) Positioning d) Secondary market research is the consumer decision process typically associated with consumption of products and services that are costly and represent a significant risk to the purchaser: a) Routine rebuy b) Limited problemsolving c) Dissonance