Question: Section IV: Short Essay/Problems. Each item is worth 5 points. Please use the reverse side of sheet, if needed. Please answer all four () questions

Section IV: Short Essay/Problems. Each item is worth 5 points. Please use the reverse side of sheet, if needed. Please answer all four () questions completely to receive full credit. Q1. What are the four (4) controllable decisions/variables that an organization uses to develop a marketing strategy. Please identify and describe each decision/factor. Q2. Define the following terms used to determine marketing finances: . Variable cost Fixed cost Breakeven point Elasticity of demand Markup Q3. Identify and describe the five (5) types (modes or elements) of marketing communications

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