SECTION THREE: CHOOSING THE RIGHT CHANNELS $/10$

Choosing the right channel for a social media campaign is a crucial skill for digital marketers. Consider the situations below choose the right channel for each business. Your answer should include both the name of the platform you would recommend and a justification of why you would choose that channel. You can recommend any channel discussed in this course, but do not recommend a channel more than once. Each answer is worth two marks.

A start$-$up wants to establish itself as a cryptocurrency thought leader.

What social media channel would you recommend they focus on$?$

Why?

$2$ A new restaurant wants to attract more austomers and reviews in the Chicago area.

What social media channel would you recommend they focus on$?$

Why?

A data security firm that focuses on B$2$B transactions is loaking to generate leads through social media.

What social media channel would you recommend they focus on$?$

Why?

A clothing designer is looking to promate their new spring fashion line on social media.

What social media channel would you recommend they focus on$?$

Why?

A stand$-$up comedian is looking to promote her new special.

What social media channel would you recommend she focus on$?$

Why?