SECTIONA $-$ COMPULSORYRead the case study and answer the questions that follow:;The Case study: Chapati, making the ocean blue in the clothing industryChapati is a Chegutu based fashionable clothing brand in Zimbabwe that offersreadymade, unstitched and haute couture clothing which is considered as highlysought after within the country with millions of loyal customers across Zimbabwe andabroad. This brand has achieved height of success because of its exclusivity,trendiness, uniqueness and superior quality fabric. Other than just focusing onrevenue generation this brand has an aim of improving the environment by making itfree from plastic pollution. As$,$ after oil and gas sectors$,$ fashion and retail industriesare the second largest plastic polluter across the globe.Having said this, Chapati has introduced biodegradable bags that are infused withplant seeds in them. After using, the customers can tear the bag into small pieces andplant those pieces in soil for the seeds to germinate and contribute to making theenvironment greener and pollution free. This incredible idea significantly amplifiedthe fame of Chapati among its target customers. Moreover, this initiative earned thebrand huge word$-$of$-$mouth publicity and resulted in appreciation from peoplebelonging from all walks of life. The exposure of this remarkable initiative overInstagram, Facebook, via bloggers and in$-$store advertising tremendously increasedthe brand equity of Chapati. Indeed, the initiative is considered as one of the bestmarketing campaigns ever run by any company in the history of Zimbabwe. Wheninterviewed for comments about the successful marketing campaign, the MarketingDirector for Chapati, Engineer Okama, highlighted that $"$It is necessary for anycompany to scan the changing environment continuously, and change the marketingmix strategies in accordance with he trends of marketing emvironnent, as thetraditional elements of the Marketing Mix have becomne irrelevant in the modernworld".QUESTION $1$a$)$ Identify and explain, the most appropriate Marketing Evolution Concept orPhilosophy that you think Chapati has adopted as per the given scenario? $(5$ Marks$]$b$)$ What kind of other benefits do you think Chapati could achieve by adopting thismarketing orientation philosophy?$|10$ Marks$|2|$c$)$ With the aid of examples from the case, explain the marketing mix clements appliedby Chapati.$|12$ marks$]$d$)$ Give your reasoned view, either agreeing or disagreeing, on the statement by EngineerOkama that "the traditional elements of the Marketing Mix have become irrelevant inthe modern world".$|13$ marks$]$