Seeking STRATEGIC IMPLICATIONS$/$RECOMMENDATIONS for direct$-$to$-$consumer $($DTC$)$subscription services. You will prepare a set of Best Practices $-$ strategic $$must haves or must dos$$ as a result of the research you conduct.

What is your recommendation to firms considering DTC marketing channels? How do you suggest they take advantage of the potential opportunities you have identified? That is$,$ what are the must dos and must haves? How should firms craft the ultimate DTC customer experience? How should firms measure success in terms of their DTC marketing efforts? For example, what website ordering features result in the highest per order sales?

This section should include your justification and support for your conclusions, and key elements of forward looking strategy $($promotions$,$ brand messaging, creative strategy $)$ required to implement the recommendations you suggest.