Question: Segmentation involves breaking the market into smaller subgroups. However, sometimes marketers find that two different segments have become so similar over time that they should

Segmentation involves breaking the market into smaller subgroups. However, sometimes marketers find that two different segments have become so similar over time that they should actually be combined into one larger segment. This is known as:

Group of answer choices

higher order segmentation

broad group segmentation

two into one segmentation

countersegmentation

backwards segmentation

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