Question: segmentation variables. Different marketers use different criteria, but in general, in order for an identified segment to be considered effective or a good segment to

segmentation variables. Different marketers use different criteria, but in general, in order for an identified segment to be considered effective or a good segment to pursue, each segment needs to rate favorably on several important criteria. Which are they? (select all that apply.) Select all that apply, then click Submit below Measurable Actionable Accessible Substantial Differentiable Submit

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