time to think through the various segmentation variables.

Different marketers use different criteria, but in general, in order for an identified segment to be considered effective or a good segment to pursue, each segment needs to rate favorably on several important criteria. Which are they? $($select all that apply.$)$

Select all that apply, then click Submit below

Measurable

Substantial $($Profitable$)$

Actionable $($Responsive$)$

Differentiable $($Identifiable$)$

Accessible $($Reachable$)$

Here's a summary of all $3$ potential segments:

Segment $1$: $18-23$ year old male and female college students, working part$-$time jobs $($income $$$$15,000),$ living within $2$ miles of the restaurant that eat out for friendly get$-$togethers.

Segment $2$: Faculty aged $30+,$ with full$-$time jobs $($income $>$$$40,000),$ living within $10$ miles of the university that eat out for happy hour with colleagues and dinner with family and friends.

Segment $3$: Community members $($not affiliated with the university$)$ aged $18-65,$ working full time making between $$20,000$ and $$90,000$ annually that eat out with family and friends.