Question: Segmenting markets based on usage rate that is , whether consumers are heavy users, light users, nonusers, and so on most accurately describes which of

Segmenting markets based on "usage rate"that is, whether consumers are heavy users, light users, nonusers, and so onmost accurately describes which of the following segmentation approaches?
Group of answer choices
Demographic
Psychographic
Micromarketing
Geotargeting
Behavioral

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