Segmenting:

Question $4$ options:

a$.$ is essentially a disaggregating or "break it down" process.

b$.$ assumes that each individual should be treated as a separate target market.

c$.$ tries to aggregate together individuals who have similar needs an characteristics.

d$.$ assumes that all customers can be grouped into homogeneous and profitable market segments.

e$.$ usually results in firms aiming at smaller and less profitable markets.