Question: Select 3 companies, one from each group, selected from the list provided below: G1 (pre): Coca cola, P&G, Unilever, Sony, General Electric, Mc Donalds, Ford,
Select 3 companies, one from each group, selected from the list provided below: G1 (pre): Coca cola, P&G, Unilever, Sony, General Electric, Mc Donalds, Ford, Toyota, FedEx, UPS, Phillip Morris
G2 (during): Microsoft, Apple, Sun Microsystems, Novell, Intel, Cisco Systems, Unisys, IBM, HP, Nokia, Kodak G3 (post): Amazon, Google, Wikipedia, Linux, Twitter, Facebook, Threadless, Firefox, Ohmynews, Salesforce, Yahoo
Use the concepts covered in class and apply them to analyze these specific organizations. Answer questions like: what is the strategy of the company? Is it coherent? Is it doable in every market? Is it sustainable along time? What are the key success factors of the company? Is the business model aligned with the strategic formulation? Are the product portfolio and the price strategy a clear consequence of the defined strategy?
Make a comparison of the companies, and report your findings. Are similarities worth noting in terms of strategies? To what extent?
In order to work on this paper, you should do some research on the web to get the needed information.
Paper should look like the recommendation of a specialized consultant in strategic management, supporting accurate data and definitions from the companies with the theoretical framework settled by the texts and authors studied. This is the task.
Use APA formatting guidelines. A minimum of 2000 words, excluding titles, footnotes, charts, tables and annexes. Be sure to have at least 10 peer-reviewed sources for your major points.
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