Select a Big Idea INSTRUCTIONS Complete the following steps for evaluating the provided big ideas and selecting one of them for the Soft$-$Ts marketing campaign Review Resources $1$ Review the communication brief and the ABLE Framework available in your inbox, and use them to guide your big$-$ idea evaluations and selection Evaluate the Big Ideas $2$ Use the ABLE Framework to evaluate the provided big ideas. Indicate how well each big idea meets each requirement of the ABLE framework on the provided $1-5$ scales $,$ with one being a poor score and five being an excellent score. Select a Big Idea $3$ Select one of the big ideas to recommend to your supervisor as the basis for future creative assets Note: In selecting a big idea, be sure it is in line with the communication brief and meets the demands of the ABLE Framework