Select a Digital Asset

INSTRUCTIONS

Complete the following steps for evaluating digital assets and selecting one for the Soft$-$Ts marketing campaign.

$1$

Review Resources

Review the following resources to guide you in your evaluations and selection:

The Soft$-$Ts communication brief $($available in the Resources$)$A Look at the ABLE Framework$($available in the Resources$)$The final big idea

$2$

Evaluate Digital Assets

Use the ABLE Framework to evaluate the provided assets. Indicate how well each asset meets each requirement of the ABLE framework on the provided $1-5$ scales, with one being a poor score and five being an excellent score.

$3$

Select a Digital Asset

Select one digital asset to be used in the Soft$-$Ts marketing campaign.

Note: In selecting a creative asset, be sure it is in line with the communication brief and meets the demands of the ABLE Framework.