Select a multinational company of your choice and conduct and in depth analysis using the country diamond
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Select a multinational company of your choice and conduct and in depth analysis using the country diamond for your company's international expansion. i.e. company of your choice entering a foreign country.
Related Book For
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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