Question: Select a product or service for which you would like to develop a marketing plan. This may be a business idea you may have thought

Select a product or service for which you would like to develop a marketing plan. This may be a business idea you may have thought about in the past. Do not select a product or service that is currently on the market. The plan should be no less than 15-20 pages in length NOT including your title page, reference page(s), attachments, and appendices. Use Standard APA (7th ed.) style, double-spacing. II. Suggested Marketing Plan Outline Option Suggested Marketing Plan format option. You are welcome to use the sample format in the textbook on Page 61 for Pegasus Sports International - And adapt it to fit the business proposal you are working on. An alternative format from another marketing text is as follows: 1. Title Page 2. Executive Summary 3. Table of Contents 4. Introduction (Context) 5. Situational Analysis (including SWOT, market research, etc.) 6. Marketing Planning (including objectives, product/service, targeting, positioning, pricing, etc.) 7. Implementation & Control of the Marketing Plan (including logistics, personnel, facilities, etc.)

Step by Step Solution

★★★★★

3.41 Rating (151 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

In the bookss of YY Ltd Consolidated Statement of Comprehensive income as on 31st Octo... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Accounting Questions!

Data Analytics Problem DAPS.1 Data Analytics Wheels and Skis Inc. is a seasonal business that sells bikes and skis. Offering products for both summer and winter outdoor activities allows sales to be...

Select a publicly traded corporation for which you would like to work or are currently working. Research the corporation on its own Website, the public filings on the Securities and Exchange...

You want to either create a product or service that doesn't exist (for example, a dishwashing robot) or you can use a new product or service that has just recently been launched. It is fine if you...

An auditor for a county government would like to develop a model to predict county taxes, based on the age of single-family houses. She selects a random sample of 19 single-family houses, and the...

Identify a company or industry that you are either familiar with or one with which you would like to become more familiar. As a purchasing professional of the chosen company or industry, determine...

Choose a categorical variable for which you would like to estimate the true proportion that fall into a certain category. Conduct an experiment or a survey that allows you to find a 95% confidence...

Draft a brief values statement (or list some major values) of the ideal company for which you would like to work. Compare your list with other students lists. What similarities and differences did...

9. Careers Identify a multinational company for which you would like to work. Gather information on the company, the countries in which it has operations, and an international job offered by the...

Name a company for which you would like to work. Describe, as specifically as you can, how that company could use social media in each of the areas from Q8-2 listed below. Include community type,...

Your client is a community foundation, which provides funding to small, local, nonprofit organizations. With an endowment of $1 million, the foundation is looking for sound investments to grow funds...

Calculation of cost-plus selling price and an evaluation of pricing decisions A firm manufactures two products EXE and WYE in departments dedicated exclusively to them. There are also three service...

The adjusted trial balance for Mendoza Company on December 31, 2011, contains the following accounts and balances: C. Mendoza, Capital, $4,300; C. Mendoza, Withdrawals, $175; Service Revenue, $1,300;...

d. Solve for the short-run cost-minimizing demands for labor and energy. Show all steps in your work. e. Solve for the short-run variable cost function. Show all steps in the derivation. f. Find the...

1.22 A lightning bolt strikes an airplane with 40 kA for 1.7 ms. How many coulombs of charge are deposited on the plane?

Repeat Example 1.7 but find the current i for B c = 1.6 T. By what factor does the current have to be increased to result in this factor of 1.6 increase in flux density? EXAMPLE 1.7 Assume that the...

It is known that color blindness is much more prevalent in males than in females. Suppose that 6% of males are color blind but only 0.75% of females are color blind. In a certain population, 45% are...

It is known that a telemarketer makes a sale with probability 0.6. assuming calls are independent, determine the probability that the telemarketer makes the second sale (a) On the fifth call (b) By...

I don't know how to calculate the interest expenses like these steps , and the $40000 is calculated by the $41500-$1500 ? Thanks Exercise 10.3 e Accounting by lessee 1. PV of LP = $40 000 + $40 000 x...

Assume the variable name has already been declared as a string for storing names. Write three statements. 1. The first statement will prompt the user to enter a first name 2. The second statement...

Senses can be categorised according to whether they detect information that is in direct contact with the body or at a distance from it. Those that detect signals in direct contact with the body are...

Select a product or service for which you would like to develop a marketing plan. This may be a business idea you may have thought about in the past. Do not select a product or service that is...

Select a product or service for which you would like to develop a marketing plan.This may be a business idea you may have thought about in the past.Do not select a product or service that is...

Your task For this task, you will need to gather information to develop a portfolio that includes: a profile of the product or service market segment a consumer profile for the product or service an...

NO REFERENCE GIVEN! Select a global company that uses many forms of consumer-based marketing. It can be a retailer of any kind or a manufacturer of consumer products. Develop a marketing plan brief...

Select a global company that uses many forms of consumer-based marketing. It can be a retailer of any kind or a manufacturer of consumer products. Develop a marketing plan brief for the primary...

Your group would like to launch a new company for a new product. The product is an artificial intelligence fridge that creates a shopping list for the owner each week. Your group has already obtained...