Select a situation or scenario in which data mining, statistical observations, or data analysis was used to help with decision making or problem solving. This can be a current article or news item that illustrates the real life applications of a key analytical concepts or strategies discussed in the Ragsdale text. Student will present a summary of the scenario and how it relates to specific concepts/theories presented in the course. The scenarios can be personal situations, a historical example of using data for decision making, how industry uses data to determine trends, or how a Fortune 500 company uses data analysis as part of their strategy, The required elements of presentation are:

(a) An overview of the problem, challenge, or decision being made (b) What data was used, collected, or analyzed (c) What data modeling or analysis was applied to assist with the decision making process (d) How the outcomes of this data analysis benefitted the organization and/or provided competitive advantage

Topic: The use of Google Analytics for websites and in determining customer preference