Select an issue that is currently in the news, something that relates to the activities surrounding a
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Question:
Discuss and analyze the strategic communications issues surrounding this situation for the brand as you perceive it.
- Define the situation: What situation is the company facing?
- What are the company's strengths, weaknesses, opportunities, and threats (SWOT) surrounding this situation?
- How urgent is the situation?
- What communications strategy is the company pursuing? How is it linking various communication channels? Look at what the company is communicating via news releases, social media, and through the new media.
- How effective is the company's communications response? What is it doing well? What could use improvement? Note if the company is going nothing and why you believe they've taken that approach.
- Lessons learned: What lessons can be learned from this scenario? What would you recommend this company do better in its communication strategies? What specific communication tactics should the company be using?
Related Book For
Financial and Managerial Accounting the basis for business decisions
ISBN: 978-0078025778
17th edition
Authors: Jan Williams, Susan Haka, Mark Bettner, Joseph Carcello
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