Select an organization, e.g., a corporation, company, firm or association (ideally, an organization which you have some interest in joining) for in-depth analysis of their sales and customer services.

• The term paper should be at least 1,500 words with at least 3 scholarly references in addition to your eText for a minimum of 4 total references. Please keep in mind that the word count requirements point out the minimum amount of effort that should be put into the paper. Word count isn't everything because quality of writing and research matters as well, but it is an indication of the quantity of effort put into the assignment. Note that word count does not include title, abstract, or reference pages. Not following this requirement will significantly impact the grade.
• Use scholarly peer-reviewed references rather than websites. Scholarly references are generally more credible and make a more persuasive argument. Non-academic websites are not typically recommended for academic writing. While most of the information generally is correct, it is not always reliable because anyone can change the content, bias is often present, and it is not peer-reviewed. For example, it's best not to use news websites, Wikipedia, investopedia.com, about.com, smallbusiness.chron.com, huffingtonpost.com, ehow.com, forbes.com, cnn.com, online encyclopedias, or similar non-academic websites. Articles in these types of websites are written by reporters or individuals who may or may not be experts in the field, and consequently may have incorrect or biased information. Instead, it adds much more credibility to use the class eText, other related textbooks, and peer-reviewed articles, i.e. scholars have analyzed and evaluated the content for accuracy, quality, and reliability. Be sure to use the university library to help you find these types of scholarly references. The library has a setting in database searches that allow you to search for peer-reviewed articles only.
• It is acceptable to use a company website for research, say for example if you are researching Apple, it's ok to use www.apple.com to describe their mission, strategy, financials, etc.

The term paper report structureis as follows:

(This structure is only to help students to get started and think further in this directions. Students are free to adapt the structure of the research report as they desire.)

1. Introduction

Background and Context: Discuss type of industry, products/services, existing channels, competition in the context of sales and customer service, and how organizational vision and strategies have influenced their sales and customer service management.

2. Analysis of Personal Selling & Sales Management Approach
4. Analysis of Customer Service & Customer Turn offs

3.1 Analysis of Organizational Systems, Policies &Culture

3.2 Analysis of Individual Actions

2. Analysis of the Use of Data and Technology for Sales & Customer Service
4. Recommendations
6. Conclusion
8. References

Note for Expert/tutor:

Please write the whole term paper with all the requirements, do not just give key point, do not give advice/points on how to write.

Answer rating: 100% (QA)

Title Enhancing Sales and Customer Service Management A Case Study of Apple Inc Introduction In todays competitive business landscape effective sales and customer service management are crucial for or... View the full answer