Select and read at least 2 articles regarding Costco

Deliverable : 2-3 page Memo from you to: Charles Bright, Marketing Director - Costco (fictional person)

To:

From:

Date:

Subject:

Background/Overview

1. How does Costco generate most of its profit?

(Use some key concepts and language from "Strategic Brand Management." )

2. Why do most people spend more time and money at Costco, then initially planned?

3. If you were a product or brand manager on this product

- How would you learn about the warehouse Club industry? Costco and the Kirkland brand?

4. What is the reputation of the Kirkland Brand?

5. Why are Costco shoppers so loyal?

6. Recommendations

- Should Costco expand its on-line presence? If so, how? If not - why not?

- What would you do to expand sales and manage costs at Costco during the upcoming Holiday season?

(Halloween, Thanksgiving, Hanukkah, Christmas, Kwanza, and New Year) You select certain holidays or generalize an approach for the season.