Select any Multinational company and explain the following based on International Business/Marketing

1. Examine in detail company's overall international marketing platform to access a country's attractiveness, membership of trading blocs, competitive intensity and entry barriers 2. Explain in detail its company's criterion of creating a portfolio of the most attractive markets to enter, given the circumstances of the firm and potential offered by the market 3. Explain in detail company's selection of international market(s) and entry based on sequential overseas market selection process. 4. Explain in detail company's management assess international economic environment and forecast market trends in the effort to make better investment choices and competitive strategies. 5. Explain in detail with examples importance and understanding of currency exchange, purchasing parity, unemployment and inflation in positively positioning product(s)/service(s) in international markets.