Select, from any medium, two advertisements: one that you think is effective, and one that you think is not effective.

Answer the following questions:

Attach the ads to your assignment. Indicate where the ads came from and what media were used. Where was the ad placed (in what part of the magazine or newspaper, or when it was aired on television or radio, or was it part of digital media)?

Describe and then critique each of the two ads separately. Use the nine headings below when you critique each ad.

Target Audience Profile

Communication Objectives

Overall Communication Strategy

Positioning Statement

Key Message

Communication Tactics

Overall Communications Mix

Creative Concept and Execution

Evaluation

For each ad, describe the customers perceived value. Explain what leads you to this conclusion.

Choose one of the four vineyards listed below and assume the role of the director of marketing, and think about how to improve upon their current level of success. You will need to do some research on the Internet to gather additional information about the organization.

Beaufort Vineyard and Estate Winery

Burrowing Owl Estate Winery

Hester Creek Estate Winery

Kalala Organic Estate Winery

Develop a communication brief for the next phase of your chosen vineyards branding strategy, for one target audience that you think is important to their growth.

Describe each element in the communication brief and provide a rationale for each of your recommendations using consumer behaviour insights, marketing concepts, and analysis.

Assume that you have a $200,000 budget to develop an integrated marketing communications plan.

In your communication brief, describe and provide a rationale for each of the following points:

Target Audience Profile

Communication Objective(s)

Overall Communications Strategy

Positioning Statement

Key Message

Positioning Map

Communications Tactic

Communications Mix

Creative Concept and Execution

Communication Budget Allocation

Actual Value Created for Target Audience

what extra information?