Select, from any medium, two advertisements: one that you think is effective, and one that you think is not effective.

Answer the following questions:

Question 1 - Attach the ads to your assignment. Indicate where the ads came from and what media were used. Where was the ad placed (in what part of the magazine or newspaper, or when it was aired on television or radio, or was it part of digital media)? (5 marks)

Question 2 - Describe and then critique each of the two ads separately. Use the nine headings below when you critique each ad. (10 marks for each ad critique)

Target Audience Profile, Communication Objectives, Overall Communication Strategy, Positioning Statement, Key Message, Communication Tactics, Overall Communications Mix, Creative Concept and Execution, Evaluation

Question 3 - For each ad, describe the customers perceived value. Explain what leads you to this conclusion. (5 marks)