Question: Select one ad campaign from two different brands. For example, one from Tide and a second from Google. The campaigns can come from a magazine,

Select one ad campaign from two different brands. For example, one from Tide and a second from Google. The campaigns can come from a magazine, TV, search ad, social media, outdoor(OOH), mobile ad, etc.,...any advertising vehicle is fine.

For each ad campaign, list the brand name and what they are selling. Then...identify the message strategy(s), type of appeal(s) and type of executional framework used.Next, explain if you feel the the ad campaign is designed effectively? Explain your reasoning either way.

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