Select one of your favorite brands and create a Promotions Opportunity Analysis. The analysis should address the
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Question:
Select one of your favorite brands and create a Promotions Opportunity Analysis. The analysis should address the following:
- What opportunities exist in the market?
- What objectives do you have for your promotions (e.g., increase brand awareness, change beliefs about a brand, and encourage repeat purchases)?
- What budget would you recommend for a promotions plan?
- What combination of promotions would you suggest to meet your stated objectives?
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