1. Select one thing that happened in this case that you see as significant to the culture of organizational behavior in the Appraisal Company, and explain why you think the action has significance.
2. Identify two lessons learned from reading Extreme Ownership that apply to this case. Explain how each one applies by providing an example.

Abigail is a branch manager of Property Appraisals LLC, a regional company whose primary business is appraising the value of residential properties. The appraisals serve a couple of important purposes. Sellers sometimes use the appraisals to provide guidelines for setting the price of a property that is placed on the market. A more extensive use of the appraisals, however, is by mortgage lenders, such as banks, that want an accurate value of a house before issuing a mortgage. Abigail has a staff of four property appraisers plus an administrative assistant. Branch revenue has shown a decline for nine consecutive quarters even though residential sales in Abigail's city have shown a slight increase over the same period. Gwenn, the CEO of Property Appraisals, has been upset with declining number of appraisals conducted at Abigail's branch. During a face-to-face meeting with Abigail at her branch, Gwenn asked, "Will you please explain why you cannot stop the decline in business?" Abigail responded, "As you well know, the property appraisal field is suffering from automation, and particularly algorithms. A lot of potential customers are simply visiting Zillow.com to figure out how much their home is worth. The Zesimate provided is absolutely free. Stan Humphries, the chief analytics offer at Zillow, boasts that the company values about 100 million homes every night, with an error rate of 4.3 percent. That's pretty tough competition." Gwenn then countered, "Okay, I can see that if somebody wants a quick estimate of the value of a house, they might use Zillow. But what about when a person wants an appraisal that is not simply plucked off the Internet?" Abagail said with a pained expression, "You must be aware that people are getting estimates supplied by firms in India for about $25. The India firm never gets near the property. They access information from the Internet, including Google photos, and make their estimates using software. Again, that type of competition is hard to beat when we charge about $375 for an appraisal." Gwenn said, "I am aware of the problems the home appraisal industry is facing, but I still think that your office can do better. There is still a demand for customized, professionally prepared appraisals of residential properties. Stop blaming automation, and look at what you could be doing to enhance revenue in your branch." Case Questions 1. What does this case have to do with attribution theory? 2. To what extent do you think Gwenn is justified in her criticism that Abigail is blaming outside forces for her problem? 3. What advice can you offer Abigail to deal with the problem she is facing with Gwenn? Source: A few of the facts in this case are from the following sources: "Why Automation Is Killing the Property Appraisal Business," Knowledge@Wharton, August 21,2017,pp. 1-4; Joe Light, "Mamas, Don't Let Your Babies Grow Up to Be Appraisers," Bloomberg Businessweek, July 17, 2017, pp. 29-30