Select two brands that serve the same market but are not discussed in the chapter.

Using print advertising, screen shots from Web sites, and$/$or stills from commercials $($use

screen shots from streaming video$),$ assemble examples of supporting material that

helps you describe what each brand stands for and how consumers view each brand.

$[$for each brand: $1)$ describe what the brand stands for. $2)$ describe how consumers

view each brand. $3)$ provide three examples of supporting material.$]$