Seneca Hill Winery recently purchased land for the purpose of establishing a new vineyard. Management is considering
Fantastic news! We've Found the answer you've been seeking!
Question:
| Seneca Hill Winery recently purchased land for the purpose of establishing a new vineyard. Management is considering two varieties of white grapes for the new vineyard: Chardonnay and Riesling. The Chardonnay grapes would be used to produce a dry Chardonnay wine, and the Riesling grapes would be used to produce a semidry Riesling wine. It takes approximately four years from the time of planting before new grapes can be harvested. This length of time creates a great deal of uncertainty concerning future demand and makes the decision about the type of grapes to plant difficult. Three possibilities are being considered: Chardonnay grapes only; Riesling grapes only; and both Chardonnay and Riesling grapes. Seneca management decided that for planning purposes it would be adequate to consider only two demand possibilities for each type of wine: strong or weak. With two possibilities for each type of wine, it was necessary to assess four probabilities. With the help of some forecasts in industry publications, management made the following probability assessments: |
| Riesling Demand | ||
| Chardonnay Demand | Weak | Strong |
| Weak | 0.05 | 0.50 |
| Strong | 0.25 | 0.20 |
| Revenue projections show an annual contribution to profit of $20,000 if Seneca Hill plants only Chardonnay grapes and demand is weak for Chardonnay wine, and $70,000 if Seneca plants only Chardonnay grapes and demand is strong for Chardonnay wine. If Seneca plants only Riesling grapes, the annual profit projection is $25,000 if demand is weak for Riesling grapes and $45,000 if demand is strong for Riesling grapes. If Seneca plants both types of grapes, the annual profit projections are shown in the following table: |
| Riesling Demand | |
| Chardonnay Demand | Weak |
| Weak | $22,000 |
| Strong | $26,000 |
| (a) | What is the decision to be made, what is the chance event, and what is the consequence? Identify the alternatives for the decisions and the possible outcomes for the chance events. |
| (b) | Choose the correct decision tree. Expert Answer:
Posted Date:
|
