Question: Service must be consumed when it is produced / present / offered . l . e . Receiving coach instruction? The athlete needs to be

Service must be consumed
when it is
produced/present/offered.
l.e. Receiving coach
instruction? The athlete
needs to be present.
Cannot judge the quality of
a service before trying it.
Cannot be stored for future
use. l.e. a one hour track
clinic ends after that one
hour.
The quality. I.e. Uniform in
quality or variable in quality,
such as different swim
lessons or personal training.
Intangibility
Perishability
Heterogeneity
Simultaneity
Service must be consumed when it is produced/present/offered. l.e. Receiving coach

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