Question: Services are often intangible, and customers cannot assess the quality well. Therefore, customers use the service environment as an important quality proxy, and firms take

Services are often intangible, and customers cannot assess the quality well. Therefore, customers use the service environment as an important quality proxy, and firms take great pains to signal quality and portray the desired image (Reimer and Kuehn, 2005). Besides service, list five (5) tangible items that you would expect and/or appreciate when entering a hotel. Why?

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