Services Case Study

12 Marks

Choose a local business that provides a service. You could choose a business in any industry: IT, consulting, transportation, events, entertainment, maintenance, financial services, professional services, logistics, wellness, etc.

1. Describe the product and service offering of the company. (2 marks)
2. How would you classify the products and services offered by the company - convenience, shopping, specialty or unsought? Explain. (2 marks)
3. Explain the four characteristics of services intangibility, inseparability, variability, and perishability using the company as the example. (4 marks)
4. How does the company use their marketing initiatives to overcome the problems of intangibility, inseparability, variability, and perishability? Where you can, use the companys website to provide specific examples. (4 marks)