Services Marketing Project

1. Uber Vs Lyft

• Define the core benefit offering of each company
• Describe the target market as evidenced by the website and social media
• Identify how the service might differ between the market segments. If the firms have different market segments, determine how the service they offer each segment differ among each other. If the firms do not have different market segments, think of other market segments they can have and think of how they can modify their existing service to adapt it to the additional market segment.
• Describe how such a service company can manage service quality (how it can evaluate the quality of its offered service and how it can improve it)
• Describe how each company uses its website and social media to manage the intangibles of the service
• Describe how each company manages the expectations of its customers (you can either find this information online or you can suggest it to them if you dont find this information)
• Describe how each companys communications reflects its core value proposition
• Prepare a blueprint of the service offer
• Describe the servicescape of both firms as you can see it on their website and social media. If you have visited the firm, you can add what you saw to the description.