Question: Set objectives. Based on the situational analysis, set the long and short-term objectives for the retailer. Discuss these concepts theoretically (very briefly), and then apply

Set objectives. Based on the situational analysis, set the long and short-term objectives for the retailer. Discuss these concepts theoretically (very briefly), and then apply the theory to the retailer in practical terms by setting specific and measurable objectives. (Refer to pages 80 - 84 in the prescribed book for guidance on appropriate Chapters to consult - step 3 of the template on page 91.)

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